The DISC (Dominance, Influencing, Steadiness and Conscientiousness) model of human behavior helps in understanding why people behave in a particular manner. This model highlights a person's strengths and weaknesses. The DISC behavioral model was originally created by Dr. William Marston at the Columbia University. It was later developed by the famous American psychologist Dr. John Geier. He has added immense value to this behavioral model.
The DISC model of behavior helps individuals understand themselves and others. This understanding generally results in more collaboration among team members and enhances their productivity. It also reduces conflict in the organization. This quadrant behavioral model has helped many organizations develop effective managers and coaches.
The DISC model categorizes behavior into four groups:
1) Dominance: How an individual deals with challenges.
2) Influence: How an individual influences people.
3) Steadiness: How an individual responds to the environment.
4) Compliance: How an individual deals with rules and regulations.
The type D (Dominance) personalities are very good in problem solving. They do not hesitate to take risks. People around them see them as demanding, persistent, aggressive, innovative, daring, forceful, authoritative, competitive, innovative, blunt and domineering. While dealing with a type D person, it is a good idea to focus on problems and to avoid being too sociable.
The type I (Influence) personalities are optimists. They come across as popular, enthusiastic, trusting, sociable, outgoing, popular, personable and gregarious. They love interacting with people. They are known to engage in long, animated conversations. While interacting with a type I person, it is advisable to put details in writing and to focus on the details.
The type S (Steadiness) personalities are loyal. They believe in serving others and normally do not display emotions. People around them see them as relaxed, sincere, understanding, deliberate, dependable and friendly. They are excellent listeners. They hate change or conflict. They are people oriented and make very good team players. They are assets for the team as they have calming influence on people around them. They take things personally. While dealing with a type S individual, it is very important to remain patient. It is not a good idea to force a quick decision.
The type C (Compliance) personalities are famous for their sense of precision. They do not engage in long conversations. They are task oriented. They are not people oriented and do not hesitate to criticize. While dealing with a type C personality, it is advisable to get to the point as soon as possible.
The DISC model of human behavior is used by organizations all over the world. The DISC model and its assessment tools have helped more than 35 million people during the last 40 years.